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Home>>Certified Internet Marketing Practitioner (CIMP)

Certified Internet Marketing Practitioner (CIMP)


 

Aim

Internet Marketing combines the creative and technical aspects of the Internet with design, development, advertising, and marketing part of a business. It consists of search engine marketing, display advertising, email marketing, affiliate marketing, interactive advertising, viral marketing, social media advertising, mobile advertising, etc.

The aim of this course is to make students learn about the alternative marketing choices to be considered in planning a marketing program that may involve the Internet. The Internet can play many important roles within a traditional marketing effort and it can also serve as the foundation of a firm’s marketing effort. Although the Internet is increasingly prominent in successful marketing programs, recent developments have shown that it is not an easy ticket to success. Marketing and ecommerce professionals today need a good understanding of which marketing objectives can be achieved using electronic tools and which objectives are best approached by the traditional means. Marketing is about anticipating and satisfying the buyers’ needs.